//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
44
Marketingmanagement
44
International marketing
25
Internationales Marketing
24
Multinationales Unternehmen
17
Transnational corporation
17
Firm performance
15
Unternehmenserfolg
15
International market entry
11
Internationaler Markteintritt
11
Brand management
9
Emerging economies
9
Markenführung
9
Schwellenländer
9
Competitive advantage
7
Consumer behaviour
7
Konsumentenverhalten
7
Wettbewerbsvorteil
7
Export
6
KMU
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
SME
6
Strategic management
6
Strategisches Management
6
Brand image
5
China
5
Markenimage
5
Marketing
4
South Korea
4
Südkorea
4
Beziehungsmarketing
3
Designation of origin
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Emerging markets
3
Export performance
3
Globalisierung
3
Globalization
3
Herkunftsbezeichnung
3
more ...
less ...
Online availability
All
Undetermined
18
Free
2
Type of publication
All
Article
40
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Glossar enthalten
Konferenzbeitrag
Article in journal
45
Collection of articles of several authors
5
Sammelwerk
5
Mehrbändiges Werk
3
Multi-volume publication
3
Aufsatzsammlung
2
more ...
less ...
Language
All
English
45
Author
All
Mellahi, Kamel
3
Barnes, Bradley R.
2
Shoham, Aviv
2
Vrontis, Demetris
2
Abimbola, Temi
1
Akter, Shahriar
1
Azilah Kasim
1
Babu, Mujahid Mohiuddin
1
Bai, Huifeng
1
Berger, Ron
1
Bortoluzzi, Guido
1
Buratti, Andrea
1
Butt, Muhammad Mohsin
1
Cabanelas, Pablo
1
Campos, Emilio Gonzalo
1
Chao, Paul
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chiarvesio, Maria
1
Cho, Hyo Eun
1
Chung, Henry F. L.
1
Crittenden, Victoria Lynn
1
Deshpandé, Rohit
1
Dey, Bidit Lal
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Ding, Qing Shan
1
Dinnie, Keith
1
Dong, Xiaodan
1
Drori, Netanel
1
Fastoso, Fernando
1
Ford, John B.
1
Fu, Huifen
1
Gao, Gerald Yong
1
Ghazali Musa
1
Gnizy, Itzhak
1
Griffith, David A.
1
Grinstein, Amir
1
Grunert, Klaus G.
1
Hadjikhani, Amjad
1
more ...
less ...
Published in...
All
International marketing review
Journal of business research : JBR
335
Industrial marketing management : the international journal for industrial and high-tech firms
258
Journal of strategic marketing
184
European journal of marketing : EJM
131
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
96
Marketing intelligence & planning
81
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
Business horizons
52
International journal of business information systems : IJBIS
51
The marketing review
48
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
European research studies
42
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Cogent business & management
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of business ethics : JOBE
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Games and economic behavior
40
International journal of production economics
40
International journal of technology marketing : IJTMkt
40
Journal of business economics : JBE
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Harvard-Business-Manager : das Wissen der Besten
39
Management decision : MD
37
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
3
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
4
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
5
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
6
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
7
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
8
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
9
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
10
Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->