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~isPartOf:"International public management journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Social Web"
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International public management journal
Journal of business research : JBR
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng
;
Zhang, Xueting
;
Chen, Man
;
Zeng, Wei
;
Cao, Rong
- In:
Journal of business research : JBR
150
(
2022
),
pp. 503-514
Persistent link: https://www.econbiz.de/10013365749
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2
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
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