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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
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Relationship marketing
Bibliometrics
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Systematic literature review
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International review on public and non-profit marketing
Journal of business research : JBR
International journal of consumer studies
3
International journal of retail and distribution management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Marketing intelligence & planning
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Journal of service research
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Management review quarterly
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The international review of retail, distribution and consumer research
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The journal of brand management : an international journal
2
The service industries journal
2
A Research Agenda for Service Marketing
1
Administrative Sciences : open access journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary trends in innovative marketing strategies
1
European journal of international management : EJIM
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European journal of marketing
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International journal of arts management
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International journal of technology marketing : IJTMkt
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International marketing review
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Journal of business-to-business marketing
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Journal of customer behaviour
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of nonprofit & public sector marketing
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Journal of personal selling & sales management
1
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Management decision : MD
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Meditari accountancy research
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Psychology & marketing
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The IMP journal
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The journal of business & industrial marketing
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
3
A systematic review and bibliometric analysis of the dark side of customer behavior : an integrative customer incivility framework
Lages, Cristiana R.
;
Perez-Vega, Rodrigo
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288831
Saved in:
4
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
5
Key account management in B2B marketing : a systematic
literature
review
and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
6
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
7
From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo
;
Hopkinson, Paul
;
Singhal, Aishwarya
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
Saved in:
8
Customer relationship management and its impact on innovation : a
literature
review
Guerola-Navarro, Vicente
;
Gil-Gomez, Hermenegildo
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 83-87
Persistent link: https://www.econbiz.de/10012509303
Saved in:
9
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
10
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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