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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Nonprofit and voluntary sector quarterly"
~subject:"Markenführung"
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Markenführung
Nonprofit organization
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Mainardes, Emerson Wagner
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International review on public and non-profit marketing
Nonprofit and voluntary sector quarterly
Journal of nonprofit & public sector marketing
12
The journal of brand management : an international journal
8
Journal of strategic marketing
3
Journal of business research : JBR
2
Journal of marketing management : MM
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Journal of philanthropy and marketing
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AFP/Wiley fund development series
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Arts and the market
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Arts marketing : an international journal ; AM
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Asia Pacific journal of marketing and logistics
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Cases on strategic social media utilization in the nonprofit sector
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
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Ethics, social responsibility and sustainability in marketing
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European journal of management and business economics : EJM&BE
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European journal of marketing
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European journal of marketing : EJM
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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International Journal of Financial Studies : open access journal
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International studies of management and organization
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Management research review
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Nonprofit management & leadership
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Nonprofit-PR
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Psychology & marketing
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The AFP fund development series
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The AFP/Wiley Fund Development Ser
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The Routledge companion to nonprofit management
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The Routledge companion to nonprofit marketing
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The brand challenge : adapting branding to sectorial imperatives
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ECONIS (ZBW)
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1
Elements that compose the non-profit BRAND orientation in an emerging country
Sepulcri, Lara Mendes Christ Bonella
;
Mainardes, …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 85-123
Persistent link: https://www.econbiz.de/10014252122
Saved in:
2
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
Anestis, Michael Chrissos
;
Karantza, Ioanna
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 555-574
Persistent link: https://www.econbiz.de/10013435732
Saved in:
3
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
4
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
5
Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
Silva, Leonilde Conceição da
;
Mainardes, Emerson Wagner
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10012292924
Saved in:
6
Speaking and being heard : how nonprofit advocacy organizations gain attention on social media
Guo, Chao
;
Saxton, Gregory D.
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10011857475
Saved in:
7
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
8
How do consumers face the decision to buy fair trade products? : a marketing approach
Pérez, Andrea
;
Garcia de los Salmones Sanchez, Maria …
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 1057-1080
Persistent link: https://www.econbiz.de/10011926025
Saved in:
9
Managing dual identities in nonprofit rebranding : an exploratory study
Lee, Zoe
;
Bourne, Humphrey
- In:
Nonprofit and voluntary sector quarterly
46
(
2017
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10011738156
Saved in:
10
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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