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~isPartOf:"International review on public and non-profit marketing"
~subject:"Nonprofit-Organisation"
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Nonprofit-Organisation
Fundraising
44
Charity
26
Wohltätigkeit
26
Nonprofit organization
19
Charitable organization
18
Gemeinnützige Organisation
18
Consumer behaviour
15
Konsumentenverhalten
15
Nonprofit marketing
14
Nonprofit-Marketing
14
Altruism
13
Altruismus
13
Donation
9
Emotion
6
Internet marketing
6
Motivation
6
Online-Marketing
6
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6
Social web
6
Brand management
5
Charitable giving
5
Markenführung
5
Beziehungsmarketing
4
Crowdfunding
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
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3
Development aid
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Donation intention
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Bennett, Roger
2
Al-Wugayan, Adel A. A.
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Andeßner, René Clemens
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Awad, Manar
1
Bauer, Steven
1
Campagnaro Teixeira, Arilda Magna
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Carvalho, Amélia
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Charles-Sire, Virginie
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1
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Guéguen, Nicolas
1
Hong, Cheng
1
Jackson, Ralph W.
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Klafke, Renata V.
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Kolhede, Eric
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Lee, Young-Joo
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Long Hoang Le
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Mainardes, Emerson Wagner
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Mendonça Junior, Demétrio
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Quang An Ha
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Scheichl, Sarah
1
Silva, Leonilde Conceição da
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International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
36
Journal of philanthropy and marketing
34
Nonprofit management & leadership
34
Nonprofit and voluntary sector quarterly
29
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
29
International journal of nonprofit and voluntary sector marketing
9
Journal of public economics
9
The AFP fund development series
9
Journal of economic behavior & organization : JEBO
8
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
7
SpringerLink / Bücher
7
Journal of accounting and public policy
6
Journal of business ethics : JOBE
6
Journal of business research : JBR
6
The accounting review : a publication of the American Accounting Association
6
Discussion paper
4
EBL-Schweitzer
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Psychology & marketing
4
Public finance review : PFR
4
Public performance & management review
4
Springer eBook Collection
4
The AFP/Wiley Fund Development Ser
4
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
3
Accounting, auditing & accountability journal
3
Department of Economics working papers
3
Discussion paper series / IZA
3
European journal of marketing
3
Financial accountability & management : in governments, public services and charities
3
Health marketing quarterly
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JBE
3
Journal of marketing
3
Journal of retailing and consumer services
3
Management : journal of contemporary management issues
3
Manufacturing & service operations management : M & SOM
3
NBER Working Paper
3
NBER working paper series
3
Oxford economic papers
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ECONIS (ZBW)
19
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1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity
fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
4
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
5
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
6
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
7
How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers
Hong, Cheng
;
Li, Cong
- In:
International review on public and non-profit marketing
17
(
2020
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10012310883
Saved in:
8
Engagement in social networks : a multi-method study in non-profits organizations
Klafke, Renata V.
;
Gomes, Paulo M.
;
Mendonça Junior, …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 295-315
Persistent link: https://www.econbiz.de/10012545542
Saved in:
9
A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework
Florenthal, Bela
;
Awad, Manar
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 629-657
Persistent link: https://www.econbiz.de/10012703848
Saved in:
10
Web disclosure of institutional information in nonprofit organizations : an approach in Portuguese charities
Carvalho, Amélia
;
Ferreira, Marisa R.
;
Lima, Sandra
- In:
International review on public and non-profit marketing
17
(
2020
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012172970
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