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~isPartOf:"International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing"
~subject:"Markenführung"
~subject:"Nonprofit marketing"
~type_genre:"Article in journal"
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Markenführung
Nonprofit marketing
Nonprofit-Marketing
9
Consumer behaviour
2
Higher education institution
2
Hochschule
2
Konsumentenverhalten
2
Nonprofit organization
2
Nonprofit-Organisation
2
Strategic management
2
Strategisches Management
2
USA
2
United States
2
Beziehungsmarketing
1
Brand management
1
Charitable organization
1
Children
1
Chile
1
Chinese
1
Chinesisch
1
Croatia
1
Cultural sector
1
Dienstleistungsqualität
1
Electoral campaign
1
Europa
1
Europe
1
Familienrecht
1
Family law
1
Gemeinnützige Organisation
1
Greece
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Griechenland
1
Hospital
1
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1
Krankenhaus
1
Kroatien
1
Kultursektor
1
Marketing management
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Marketingmanagement
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Political party
1
Politische Partei
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English
9
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Alves, Helena B.
1
Bigné Alcañiz, J. Enrique
1
Blery, Evangelia K.
1
Boyd Posey, Kristen
1
Currás-Pérez, Rafael
1
Curtis, Kerry P.
1
Duarte, Paulo O.
1
Hsieh, Jasper
1
Katseli, Efstathia
1
Neuby, Barbara L.
1
Orosa, José Javier
1
Pereira, Inês V.
1
Proença, João F.
1
Raposo, Mário
1
Riveros Sudy, Jorge Alejandro
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Smith, Anne W.
1
Tsara, Nertilda
1
Yarborough Layden, Deborah
1
Čarapić, Helena
1
Šimić, Mirna Leko
1
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit management & leadership
12
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Australasian marketing journal
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Psychology & marketing
4
International journal of arts management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of public policy & marketing
3
Marketing theory
3
Services marketing quarterly
3
The journal of brand management : an international journal
3
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
3
Administrative Sciences : open access journal
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of public sector management : IJPSM
2
International journal of sport management and marketing : IJSMM
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
9
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1
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9
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9
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Date (oldest first)
1
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
2
Understanding university image : a structural equation model approach
Duarte, Paulo O.
;
Alves, Helena B.
;
Raposo, Mário
- In:
International review on public and nonprofit marketing …
7
(
2010
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10003979161
Saved in:
3
Marketing for a non-profit organization
Blery, Evangelia K.
;
Katseli, Efstathia
;
Tsara, Nertilda
- In:
International review on public and nonprofit marketing …
7
(
2010
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10003979166
Saved in:
4
Word of mouth marketing and international adoption agencies
Boyd Posey, Kristen
;
Yarborough Layden, Deborah
;
Neuby, …
- In:
International review on public and nonprofit marketing …
6
(
2009
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003889857
Saved in:
5
Applying marketing in management and modernization strategies of public services : cases of study in South of Chile hospitals
Riveros Sudy, Jorge Alejandro
- In:
International review on public and nonprofit marketing …
6
(
2009
)
2
,
pp. 181-183
Persistent link: https://www.econbiz.de/10003889871
Saved in:
6
Implications of stakeholder concept and market orientation in the US nonprofit arts context
Hsieh, Jasper
;
Curtis, Kerry P.
;
Smith, Anne W.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003732071
Saved in:
7
Exploring the consumption of charity-linked products
Proença, João F.
;
Pereira, Inês V.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
1
,
pp. 53-69
Persistent link: https://www.econbiz.de/10003732080
Saved in:
8
Political marketing in Spain : analysis of the expenses and income of the different political formations in the campaigns for elections to General Spanish Parliament
Orosa, José Javier
- In:
International review on public and nonprofit marketing …
5
(
2008
)
1
,
pp. 83-84
Persistent link: https://www.econbiz.de/10003732088
Saved in:
9
Education service qualtiy of a business school: former and current students' evaluation
Šimić, Mirna Leko
;
Čarapić, Helena
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10003779400
Saved in:
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