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~isPartOf:"International small business journal : researching entrepreneurship"
~isPartOf:"Journal of strategic marketing"
~subject:"KMU"
~subject:"Marketing management"
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Search: subject:"Unternehmensführung"
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KMU
Marketing management
Marketingmanagement
186
Strategic management
63
Strategisches Management
63
SME
46
Firm performance
39
Unternehmenserfolg
39
Beziehungsmarketing
36
Relationship marketing
36
market orientation
27
Competitive advantage
24
Wettbewerbsvorteil
24
Brand management
21
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21
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19
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19
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12
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10
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Gilmore, Audrey
8
O'Cass, Aron
6
Sahi, Gurjeet Kaur
4
Carson, David
3
Gupta, Mahesh Chander
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Baron, Steve
2
Coffie, Stanley
2
Crick, James M.
2
D'Souza, Clare M.
2
Dibb, Sally
2
Gao, Yuhui
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Lamberti, Lucio
2
Leenders, Mark A. A. M.
2
Merrilees, Bill
2
Ozuem, Wilson
2
Piercy, Niall
2
Rahman, Kaleel
2
Reid, Mike
2
Siahtiri, Vida
2
Simkin, Lyndon
2
Smith, Brian D.
2
Smith, Brian David
2
Sok, Phyra
2
Taghian, Mehdi
2
Tollin, Karin
2
Trehan, Kiran
2
Truong, Yann
2
Varadarajan, Rajan
2
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International small business journal : researching entrepreneurship
Journal of strategic marketing
Journal of business research : JBR
353
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
219
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
123
The journal of business & industrial marketing
115
Journal of the Academy of Marketing Science
109
Journal of marketing communications
104
Journal of marketing
97
Springer eBook Collection
89
Gabler Edition Wissenschaft
88
Marketing intelligence & planning
82
Journal of retailing and consumer services
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Lehrbuch
61
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
61
Journal of business ethics : JOBE
59
Cogent business & management
52
Business horizons
51
International marketing review
50
Business strategy and the environment
49
The marketing review
48
Asia Pacific journal of marketing and logistics
47
International journal of entrepreneurship and small business
45
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Management decision : MD
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Journal of business economics : JBE
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Springer eBook Collection / Business and Economics
40
The journal of product & brand management
40
European research studies
39
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ECONIS (ZBW)
208
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208
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1
Environmental management systems : an alternative marketing strategy for sustainability
D'Souza, Clare M.
;
Marjoribanks, Timothy
;
Young, Suzanne
; …
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012202764
Saved in:
2
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
3
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
4
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
5
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
6
Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Anabila, Peter
;
Achiriga, Victor
;
Okpattah, Benard
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014303142
Saved in:
7
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
8
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
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