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~isPartOf:"International studies of management and organization"
~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
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Search: person:"Melewar, T.C."
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Corporate reputation
9
Firmenimage
9
Brand management
6
Markenführung
6
Brand architecture
4
Corporate culture
4
Markenarchitektur
4
Unternehmenskultur
4
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
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Marketingmanagement
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Reputation
2
organization management
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Öffentlichkeitsarbeit
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Betriebsform
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Beziehungsmarketing
1
Brand
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Brand image
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Business-to-business marketing
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Cognition
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Competition
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Confidence
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Corporate Social Responsibility
1
Corporate branding
1
Corporate identity
1
Corporate logo
1
Corporate social responsibility
1
Customer integration
1
Customer value
1
Customer-based corporate reputation (CBR)
1
Distribution channel
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Employee retention
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Food retailing
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2
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English
13
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Melewar, T. C.
13
Bang, Nguyen
6
Melewar, T.C.
4
Navare, Jyoti
4
Sharifah Faridah Syed Alwi
4
Gupta, Suraksha
3
Bourlakis, Michael
2
Chen, Junsong
2
Foroudi, Pantea
2
Melewar, T C
2
Roslin, Rosmimah Mohd
2
Ackfeldt, Anna-Lena
1
Ali, Raza
1
Chen, Chen-Chu Matilda
1
Dennis, Charles
1
Devereux, Luke
1
Glanfield, Keith
1
Harrold, John
1
Jin, Zhongqi
1
Karaosmanoglu, Elif
1
Mott, Andrea
1
Nguyen, Bang
1
Paterson, Douglas
1
Stead, Caroline
1
Wu, Kailin
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International studies of management and organization
Journal of Asia Pacific business
Journal of general management
Journal of business research : JBR
19
European Journal of Marketing
16
European journal of marketing : EJM
13
Qualitative Market Research: An International Journal
13
The marketing review
12
Corporate Communications: An International Journal
11
International Marketing Review
10
Qualitative market research : an international journal
10
Marketing intelligence & planning
9
Journal of world business : JWB
7
The journal of brand management : an international journal
7
Marketing Intelligence & Planning
6
Building corporate identity, image and reputation in the digital era
5
Journal of marketing communications
5
Management decision : MD
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of marketing management : MM
4
The European business journal
4
Journal of global marketing
3
Journal of strategic marketing
3
Management Decision
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of business and globalisation : IJBG
2
International journal of management reviews : IJMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of Business & Industrial Marketing
2
Journal of Business Research
2
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ECONIS (ZBW)
13
OLC EcoSci
6
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1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
5
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
6
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
7
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
10
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
Saved in:
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