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~isPartOf:"International studies of management and organization"
~person:"Bang, Nguyen"
~person:"Vrontis, Demetris"
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Search: subject:"Management"
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Brand management
4
Corporate reputation
4
Firmenimage
4
Markenführung
4
Brand architecture
3
Markenarchitektur
3
Strategic management
3
Strategisches Management
3
Agility
2
Corporate culture
2
Familienunternehmen
2
Family business
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Marketing management
2
Marketingmanagement
2
Unternehmenskultur
2
innovation
2
organization management
2
strategic marketing
2
Brand
1
Brand image
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate branding
1
Corporate social responsibility
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Pharmaceutical industry
1
Pharmaindustrie
1
Product differentiation
1
Produktdifferenzierung
1
Taiwan
1
brand differentiation
1
brand positioning
1
brand segmentation
1
branding
1
corporate brands
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Article in journal
6
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6
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1
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English
6
Author
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Bang, Nguyen
Vrontis, Demetris
Melewar, T. C.
6
Tarba, Shlomo Yedidia
4
Ahammad, Mohammad F.
3
Almor, Tamar
3
Glaister, Keith W.
3
Gurkov, Igorʹ B.
3
Navare, Jyoti
3
Sharifah Faridah Syed Alwi
3
Weber, Yaakov
3
Anheier, Helmut K.
2
Balmer, John M. T.
2
Brauer, Matthias
2
Bresciani, Stefano
2
Drori, Gili S.
2
Kipping, Matthias
2
Le Roy, Frédéric
2
Nandakumar, M. K.
2
Patel, Taran
2
Thomas, Howard
2
Thrassou, Alkis
2
Tienari, Janne
2
Wæraas, Arild
2
Zan, Luca
2
Abratt, Russell
1
Adler, Nancy J.
1
Ahiauzu, Augustine I.
1
Ahmed, Pervaiz K.
1
Ali, Abbas J.
1
Ali, Raza
1
Alscher, Alexander
1
Altman, Yochanan
1
Andersson, Thomas
1
Antoni, Conny Herbert
1
Arnold, Marlen
1
Ashbolt, Nicholas
1
Ashwin, A. S.
1
Aula, Hanna-Mari
1
Aust, Ina
1
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International studies of management and organization
Journal of business research : JBR
21
Journal for global business advancement : JGBA
13
International marketing review
10
The marketing review
8
Journal of transnational management : the official journal of the International Management Development Association
7
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
7
Technological forecasting & social change : an international journal
7
World review of entrepreneurship, management and sustainable development
7
Global business & economics review
6
Journal for international business and entrepreneurship development
5
Journal of strategic marketing
5
Management decision
5
Marketing intelligence & planning
5
The journal of brand management : an international journal
5
Asia-Pacific journal of business administration
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Palgrave studies in cross-disciplinary business research, in asscociation with Euromed Academy of Business
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
The annals of business research
4
Competitiveness review : CR
3
Cross cultural management : an international journal
3
International journal of internet marketing and advertising : IJIMA
3
International journal of managerial and financial accounting : IJMFA
3
International journal of organizational analysis
3
Journal for international business and entrepreneurship development : JIBED
3
Journal of international management
3
Business models for strategic innovation : cross-functional perspectives
2
Economic research
2
Information technology and management
2
Innovative business practices : prevailing a turbulent era
2
International journal of globalisation and small business : IJGSB
2
International journal of human resource management
2
International journal of technology management : IJTM
2
International journal of technology marketing : IJTMkt
2
Journal of Asia Business Studies
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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ECONIS (ZBW)
6
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1
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6
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6
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1
The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
2
The agile innovation pendulum : family business innovation and the human, social, and marketing capitals
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011883098
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
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