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~isPartOf:"International studies of management and organization"
~person:"Davies, Gary"
~person:"Kleyn, Nicola"
~person:"Sharifah Faridah Syed Alwi"
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Brand architecture
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Brand management
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Corporate reputation
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Firmenimage
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Davies, Gary
Kleyn, Nicola
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Melewar, T. C.
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International studies of management and organization
Journal of business research : JBR
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European journal of marketing : EJM
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Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
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