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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
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Search: subject_exact:"Mediennutzung"
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Mediennutzung
31
Media usage
28
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JMM : the international journal on media management
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
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Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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ECONIS (ZBW)
31
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1
Vielfalt : (k)eine Stärke der öffentlich-rechtlichen Medien?
Udris, Linards
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
20
(
2023
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10014248711
Saved in:
2
Öffentlich-rechtliche Mediatheken : graue Maus zwischen Netflix & Co.? : Erwartungen der jungen Generation an öffentlich-rechtliche Mediatheken
Gülle, Niko
;
Steinbock, Karoline
;
Bahrke, Maja
;
Rau, Harald
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
19
(
2022
)
4
,
pp. 26-42
Persistent link: https://www.econbiz.de/10013475507
Saved in:
3
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
4
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
5
Audience currencies in the age of big data
Napoli, Philip M.
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10011529108
Saved in:
6
Consumers' willingness to share personal data : implications for newspapers' business models
Evens, Tom
;
Van Damme, Kristin
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10011529113
Saved in:
7
Der Wert der Aufmerksamkeit : ein Index der Mediennutzung in Deutschland
Goldhammer, Klaus
;
Scholl, Eduard
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
13
(
2016
)
4
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011642403
Saved in:
8
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
Saved in:
9
Audience behavior in the multi-screen "video-verse"
Phalen, Patricia F.
;
Ducey, Richard V.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10009571070
Saved in:
10
Measuring media use across platforms : evolving audience information systems
Taneja, Harsh
;
Mamoria, Utsav
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10009571073
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