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~isPartOf:"JMM : the international journal on media management"
~subject:"Advertising media"
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JMM : the international journal on media management
Kellogg on advertising & media : the Kellogg School of Management
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Acta Universitatis Oeconomicae Helsingiensis / A
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Düsseldorf working papers in applied management and economics
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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