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Search: subject_exact:"Mediennutzung"
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Media usage
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Mediennutzung
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Napoli, Philip M.
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Bayo-Moriones, Alberto
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Bronner, Fred
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Chyi, Hsiang Iris
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JMM : the international journal on media management
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Breaking new ground in theory and practice
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
3
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ECONIS (ZBW)
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1
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
2
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
3
Audience currencies in the age of big data
Napoli, Philip M.
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10011529108
Saved in:
4
Consumers' willingness to share personal data : implications for newspapers' business models
Evens, Tom
;
Van Damme, Kristin
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10011529113
Saved in:
5
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
Saved in:
6
Audience behavior in the multi-screen "video-verse"
Phalen, Patricia F.
;
Ducey, Richard V.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10009571070
Saved in:
7
Measuring media use across platforms : evolving audience information systems
Taneja, Harsh
;
Mamoria, Utsav
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10009571073
Saved in:
8
Current trends in US media measurement methods
Gunzerath, David
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10009571077
Saved in:
9
Audience evolution and the future of audience research
Napoli, Philip M.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10009571079
Saved in:
10
Displacing and complementing effects of news sites on newspapers 1998 - 2009
Westlund, Oscar
;
Färdigh, Mathias A.
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009373571
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