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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing intelligence & planning"
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Search: subject:"Marketingmanagement"
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Marketing management
483
Marketingmanagement
483
Consumer behaviour
98
Konsumentenverhalten
98
Marketing
72
Firm performance
66
Unternehmenserfolg
66
Relationship marketing
62
Beziehungsmarketing
61
Brand management
56
Markenführung
56
Brand image
41
Markenimage
41
Market orientation
40
Strategic management
36
Strategisches Management
36
Innovation
34
Internet marketing
34
Online-Marketing
34
KMU
33
SME
33
USA
32
United States
32
Competitive advantage
28
Wettbewerbsvorteil
28
International marketing
27
Internationales Marketing
27
Theorie
27
Theory
27
Social Web
25
Social web
25
Marketing strategy
24
Brand
23
Business start-up
23
New product development
23
Produktentwicklung
23
Unternehmensgründung
23
Markenartikel
22
Market research
22
Marktforschung
22
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217
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Article
474
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9
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Article in journal
481
Aufsatz in Zeitschrift
481
Collection of articles of several authors
14
Sammelwerk
14
Case study
7
Fallstudie
7
Conference paper
2
Konferenzbeitrag
2
Conference proceedings
1
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1
Market information
1
Marktinformation
1
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English
442
German
41
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Bauer, Hans H.
3
Gupta, Suraksha
3
Heerde, Harald J. van
3
Kim, Sang Jin
3
Lim, Weng Marc
3
Merrilees, Bill
3
Shah, Denish
3
Simkin, Lyndon
3
St. Davčik, Nebojša
3
Walsh, Gianfranco
3
Wirtz, Bernd W.
3
Ardley, Barry
2
Aulōnitēs, Geōrgios I.
2
Balmer, John M. T.
2
Balmer, John M.T.
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Boyd, D. Eric
2
Brodie, Roderick J.
2
Caemmerer, Barbara
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Crick, Dave
2
Crick, James M.
2
Cuomo, Maria Teresa
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Fearne, Andrew P.
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Journal of marketing research : JMR
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
483
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483
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
3
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
4
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
5
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
6
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
7
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
8
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
9
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
10
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
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