//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Marketing management
175
Marketingmanagement
175
Consumer behaviour
50
Konsumentenverhalten
50
USA
28
United States
28
Marketing
22
Beziehungsmarketing
19
Relationship marketing
19
Theorie
17
Theory
17
Brand image
13
Markenimage
13
Brand management
12
Markenführung
12
Advertising effects
11
Werbewirkung
11
Advertising
7
Deutschland
7
Firm performance
7
Germany
7
Internet marketing
7
Online-Marketing
7
Target group
7
Unternehmenserfolg
7
Werbung
7
Zielgruppe
7
marketing strategy
7
Brand
6
Decision
6
Distribution channel
6
E-commerce
6
Electronic Commerce
6
Entscheidung
6
Markenartikel
6
Market research
6
Marktforschung
6
Psychology of advertising
6
Supplier relationship management
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
4
German
2
Author
All
Grewal, Rajdeep
2
Bauer, Hans H.
1
Chakravarty, Anindita
1
Dant, Rajiv P.
1
Grether, Mark
1
Grewal, Dhruv
1
Hahn, Alexander
1
Homburg, Christian
1
Kumar, Alok
1
Leach, Mark
1
Lilien, Gary L.
1
Palmatier, Robert W.
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Wilczek, Halina
1
Wirtz, Bernd W.
1
more ...
less ...
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing
Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
65
The journal of business & industrial marketing
38
Journal of business research : JBR
14
Journal of business-to-business marketing
14
Journal of strategic marketing
9
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of retailing and consumer services
6
International journal of production economics
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Journal of the Academy of Marketing Science
4
Developing digital marketing : relationship perspectives
3
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Lehrbuch
3
Management decision : MD
3
Technischer Vertrieb
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Amfiteatru economic : an economic and business research periodical
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler Edition Wissenschaft / Business-to-business-Marketing
2
Handbook of marketing
2
Interactive and multi-channel marketing
2
International journal of innovation management
2
Journal of business economics : JBE
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Marketing intelligence & planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
4
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
5
Relationship Marketing im Internet
Bauer, Hans H.
;
Grether, Mark
;
Leach, Mark
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
3
,
pp. 284-302
Persistent link: https://www.econbiz.de/10001427988
Saved in:
6
Stand und Entwicklungsperspektiven der empirischen Beziehungsmarketingforschung im Business-to-Business-Bereich
Wirtz, Bernd W.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
4
,
pp. 380-401
Persistent link: https://www.econbiz.de/10001467996
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->