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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~isPartOf:"Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis"
~person:"Bauer, Hans H."
~person:"Woodside, Arch G."
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Consumer behaviour
15
Konsumentenverhalten
15
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Narrative Methode
3
Narrative method
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Bauer, Hans H.
Woodside, Arch G.
Yi, Youjae
9
Gierl, Heribert
8
Walsh, Gianfranco
7
Chan, Eugene Y.
5
Herrmann, Andreas
5
Lim, Weng Marc
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Sauer, Nicola E.
5
Spence, Charles
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Wiedmann, Klaus-Peter
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Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
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Das, Gopal
4
Grewal, Dhruv
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Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Wildner, Raimund
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Addis, Michela
3
Albrecht, Carmen-Maria
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Amar, Moty
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Bodur, H. Onur
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Filieri, Raffaele
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Flavián Blanco, Carlos
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Reihe: Management-Know-how / M : praxisnah und aktuell
7
Advances in culture, tourism and hospitality research
5
Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Australasian marketing journal
2
Emerald insight
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
Journal of business ethics : JOBE
2
Journal of retailing and consumer services
2
Management Know-how
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Advertising and consumer psychology conferences
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer behavior in tourism and hospitality research
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
1
European retail research
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbuch Multi-Channel-Marketing
1
Handelsforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
International marketing review
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
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ECONIS (ZBW)
15
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1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
3
Consuming alone : broadening Putnam's "bowling alone" thesis
Rauch, Andreas
;
Deker, Johannes S.
;
Woodside, Arch G.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 967-976
Persistent link: https://www.econbiz.de/10011340187
Saved in:
4
Revisiting problem gamblers' harsh gaze on casino services : applying complexity theory to identify exceptional customers
Woodside, Arch G.
;
Prentice, Catherine
;
Larsen, Anders
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10011287634
Saved in:
5
Der Konsument im Focus des Social Media Marketing
Bauer, Hans H.
;
Toma, Boris
;
Rösger, Jürgen
- In:
Social Media und Brand Community Marketing : …
,
(pp. 15 - 44)
.
2013
Persistent link: https://www.econbiz.de/10009700362
Saved in:
6
Problem gamblers' harsh gaze on casino services
Prentice, Catherine
;
Woodside, Arch G.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1108-1123
Persistent link: https://www.econbiz.de/10010232490
Saved in:
7
Cultural diversity and marketing transactions : are market integration, large community size, and world religions necessary for fairness in ephemeral exchanges?
Woodside, Arch G.
;
Zhang, Mann
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009728497
Saved in:
8
Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G.
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
Saved in:
9
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
10
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
1
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