//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"South Asian journal of management : SAJM"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising
3
Advertising effects
3
Celebrity endorsement
3
Celebrity-Werbung
3
Werbewirkung
3
Brand image
1
Brand management
1
Credibility
1
Deutschland
1
Experiment
1
Germany
1
Glaubwürdigkeit
1
India
1
Indien
1
Markenführung
1
Markenimage
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
2
German
1
Author
All
Aggarwal-Gupta, Meenakshi
1
Bhatt, Nishith
1
Dang, Priya Jha
1
Gierl, Heribert
1
Jayswal, Rachita M.
1
Patel, Jayesh D.
1
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
South Asian journal of management : SAJM
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Vision : the journal of business perspective
3
Global business review
2
Journal of advertising : official publication of the American Academy of Advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of financial research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Izmir review of social sciences
1
Journal of Asia Pacific business
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of celebrity endorser's source credibility on attitude towards advertisements and brands
Bhatt, Nishith
;
Jayswal, Rachita M.
;
Patel, Jayesh D.
- In:
South Asian journal of management : SAJM
20
(
2013
)
4
,
pp. 74-95
Persistent link: https://www.econbiz.de/10010241930
Saved in:
2
Examining celebrity expertise and advertising effectiveness in India
Aggarwal-Gupta, Meenakshi
;
Dang, Priya Jha
- In:
South Asian journal of management : SAJM
16
(
2009
)
2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10003903106
Saved in:
3
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->