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~isPartOf:"Journal for international business and entrepreneurship development"
~subject:"Brand management"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
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The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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