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~isPartOf:"Journal of African business"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Relationship marketing
Beziehungsmarketing
2
Consumer behaviour
2
Customer retention
2
Customer satisfaction
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Konsumentenverhalten
2
Kundenbindung
2
Kundenzufriedenheit
2
customer loyalty
2
Antecedents of customer loyalty
1
Confidence
1
Distribution channel
1
Einzelhandel
1
Fernsehen
1
Fernsehwerbung
1
Online retailing
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Online-Handel
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Retail trade
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Simbabwe
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Social presence
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Television
1
Television advertising
1
Vertrauen
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Vertriebsweg
1
Zimbabwe
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customer satisfaction
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in-store
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online
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retail
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television channels
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television viewers
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trust
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Aufsatz in Zeitschrift
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Afrifa-Yamoah, Ebenezer
1
Gomwe, Adolf Garikai
1
Jaiyeoba, Olumide Olasimbo
1
Makanyeza, Charles
1
Yeboah, Asiamah
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Journal of African business
Journal of retailing and consumer services
20
Journal of business research : JBR
13
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Journal of marketing analytics : JMA
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
The international review of retail, distribution and consumer research
3
The journal of product & brand management
3
Tourism management : research, policies, practice
3
Business horizons
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of business excellence
2
International journal of business excellence : IJBEX
2
International journal of business information systems : IJBIS
2
International journal of economic research
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal for global business advancement : JGBA
2
Journal of Indian business research
2
Journal of business economics and management
2
Journal of contemporary management : JMC
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing
2
Journal of global marketing
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ECONIS (ZBW)
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The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
Saved in:
2
Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
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