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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising"
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Advertising
Celebrity endorsement
8
Celebrity-Werbung
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USA
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D'Rozario, Denver
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Fam, Kim Shyan
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Journal of Asia Pacific business
Journal of advertising : official publication of the American Academy of Advertising
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Vision : the journal of business perspective
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Global business review
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
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Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
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Corporate reputation review
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Decision
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European Sport management quarterly : ESMQ
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European journal of marketing
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European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of financial research
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International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Izmir review of social sciences
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Contemporary Issues in Business and Government
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ECONIS (ZBW)
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
3
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
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