Celebrity endorsements in liked advertisements : a study of Asian countries
Year of publication: |
2023
|
---|---|
Authors: | Fam, Kim Shyan ; Waller, David ; Grohs, Reinhard |
Published in: |
Journal of Asia Pacific business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6940, ZDB-ID 2113041-3. - Vol. 24.2023, 1, p. 39-54
|
Subject: | Advertising | Celebrity | Cross-Culture | FCB Grid | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Werbung | Asien | Asia |
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