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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
~isPartOf:"The journal of brand management : an international journal"
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Search: person:"Melewar, T.C."
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Brand management
5
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5
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3
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3
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2
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2
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Melewar, T. C.
11
Melewar, T.C.
4
Melewar, T C
3
Bang, Nguyen
2
Bourlakis, Michael
2
Chen, Junsong
2
Gupta, Suraksha
2
Karaosmanoglu, Elif
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Roslin, Rosmimah Mohd
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Lim, Lynn L K
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Lim, Lynn L. K.
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Mott, Andrea
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Na, Kwang Jin
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Journal of Asia Pacific business
Journal of general management
The journal of brand management : an international journal
Journal of business research : JBR
19
European journal of marketing : EJM
13
The marketing review
12
Qualitative market research : an international journal
10
Marketing intelligence & planning
9
International studies of management and organization
8
Journal of world business : JWB
7
Building corporate identity, image and reputation in the digital era
5
Journal of marketing communications
5
Management decision : MD
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of marketing management : MM
4
Qualitative Market Research: An International Journal
4
The European business journal
4
Journal of global marketing
3
Journal of strategic marketing
3
Routledge studies in marketing
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The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
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Corporate reputation review
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EuroMed journal of business
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Facets of corporate identity, communication, and reputation
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International Journal of Management Reviews
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International journal of business and globalisation : IJBG
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International journal of management reviews : IJMR
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of technology marketing : IJTMkt
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Journal of Business Research
2
Journal of International Business Studies
2
Journal of World Business
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of promotion management : JPM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
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ECONIS (ZBW)
11
OLC EcoSci
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1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
3
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
Saved in:
4
The Brand Likeability Effect: Can firms make themselves more likeable?
Nguyen, Bang
;
Melewar, T C
;
Chen, Junsong
- In:
Journal of general management
38
(
2013
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10010157243
Saved in:
5
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
6
Digital and virtual world research on brands and marketing development
Lim, Lynn L K
;
Melewar, T C
- In:
The journal of brand management : an international journal
19
(
2011
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009287865
Saved in:
7
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
8
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T C
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2010
)
4
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
Saved in:
9
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
10
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
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