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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of promotion management : JPM"
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Search: person:"Melewar, T.C."
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Malaysia
3
Advertising
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Melewar, T. C.
4
Roslin, Rosmimah Mohd
2
Ismail, Ahmed Rageh
1
Zvobgo, Mabel
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Journal of Asia Pacific business
Journal of promotion management : JPM
Journal of business research : JBR
19
European journal of marketing : EJM
13
The marketing review
12
Qualitative market research : an international journal
10
Journal of general management
9
Marketing intelligence & planning
9
International studies of management and organization
8
Journal of world business : JWB
7
The journal of brand management : an international journal
7
Building corporate identity, image and reputation in the digital era
5
Journal of marketing communications
5
Management decision : MD
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of marketing management : MM
4
Qualitative Market Research: An International Journal
4
The European business journal
4
Journal of global marketing
3
Journal of strategic marketing
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
EuroMed journal of business
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Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
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International journal of business and globalisation : IJBG
2
International journal of management reviews : IJMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of Business Research
2
Journal of International Business Studies
2
Journal of World Business
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
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ECONIS (ZBW)
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1
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
2
Drivers of globally integrated marketing communications : a review of literature and research propositions
Zvobgo, Mabel
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009238606
Saved in:
3
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
4
Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
3
(
2001
)
2
,
pp. 5-36
Persistent link: https://www.econbiz.de/10001605357
Saved in:
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