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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Online-Handel"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Search: subject_exact:"Low cost strategy"
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Online-Handel
Rabatt
Low-cost strategy
9
Niedrigpreisstrategie
9
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
4
Pricing strategy
4
Sales promotion
4
Verkaufsförderung
4
Rebate
3
Discounting
2
Diskontierung
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Einzelhandelspreis
2
Emotion
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Market research
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Marktforschung
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Retail price
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price promotions
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pricing
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Bundling strategy
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Cost leadership
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Dynamic game
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E-commerce
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Banerjee, Somak
1
Biswas, Abhijit
1
Cheng, Andong
1
Cryder, Cynthia
1
Grewal, Dhruv
1
Guha, Abhijit
1
Lee, Jennifer J.
1
Luo, Xueqing
1
Nordfält, Jens
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Verma, Swati
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Journal of Asian finance, economics and business : JAFEB
Journal of marketing research : JMR
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Psychology & marketing
4
Journal of retailing
3
Journal of revenue and pricing management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing
2
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Health care financing review
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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International journal of market research
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of business logistics : JBL
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Manufacturing & service operations management : M & SOM
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
OR spectrum : quantitative approaches in management
1
Omega : the international journal of management science
1
Review of industrial organization : RIO
1
Schmalenbach journal of business research : SBUR
1
Scientific Annals of Economics and Business
1
The American economic review
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of industrial economics
1
The journal of product & brand management
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ECONIS (ZBW)
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
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