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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Angle, Justin W."
~subject:"Markenführung"
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Markenführung
Brand image
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Cognition
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Consumer behaviour
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Angle, Justin W.
Park, C. Whan
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Eisingerich, Andreas B
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Alvarez, Claudio
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Aquino, Karl
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Fiske, Susan T.
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Fitzsimons, Gavan J.
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John, Deborah Roedder
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Kervyn, Nicolas
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Li, Xiuping
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Journal of Business Ethics
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Activating stereotypes with brand imagery : the role of viewer political identity
Angle, Justin W.
;
Dagogo-Jack, Sokiente W.
;
Forehand, …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011771831
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