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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing"
~person:"Heerde, Harald J. van"
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Consumer behaviour
5
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5
Advertising
2
Advertising effects
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Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Werbung
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advertising elasticity
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Heerde, Harald J. van
Grewal, Dhruv
15
Dhar, Ravi
12
Dahl, Darren W.
8
Patrick, Vanessa M.
8
Campo, Katia
7
Gijsbrechts, Els
7
Inman, J. Jeffrey
7
Kumar, V.
7
Breugelmans, Els
6
Krishna, Aradhna
6
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6
Roggeveen, Anne L.
6
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6
Bijmolt, Tammo H. A.
5
Blut, Markus
5
Burton, Scot
5
Chen, Yuxin
5
Hagtvedt, Henrik
5
Kahn, Barbara E.
5
LeBoeuf, Robyn A.
5
Neslin, Scott A.
5
Ratchford, Brian Thomas
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Thomas, Manoj
5
Zhao, Min
5
Amir, On
4
Bagozzi, Richard P.
4
Bearden, William O.
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Berger, Jonah
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Che, Hai
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Cheema, Amar
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Fitzsimons, Gavan J.
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Hardesty, David M.
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Haws, Kelly L.
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Hung, Iris W.
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Journal of Business Ethics
Journal of marketing research : JMR
Journal of retailing
European Sport management quarterly : ESMQ
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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UNSW Business School Research Paper
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ECONIS (ZBW)
5
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1
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
2
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
3
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
4
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
5
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
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