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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of retailing"
~subject:"Dienstleistungsqualität"
~subject:"Markenführung"
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Dienstleistungsqualität
Markenführung
Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
128
Retail trade
128
Beziehungsmarketing
66
Relationship marketing
66
Online retailing
46
Online-Handel
46
Preismanagement
33
Pricing strategy
33
Brand management
32
E-commerce
26
Electronic Commerce
26
Distribution channel
25
Retailing
25
Vertriebsweg
25
Sales promotion
23
Verkaufsförderung
23
Customer satisfaction
22
Kundenzufriedenheit
22
Service quality
22
Brand
21
Markenartikel
19
Marketing management
19
Marketingmanagement
19
Brand image
18
Food retailing
18
Internet marketing
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Ladengestaltung
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Lebensmitteleinzelhandel
18
Markenimage
18
Online-Marketing
18
Store design
18
Einzelhandelspreis
17
Retail price
17
Experiment
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Meta-Analyse
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Ma, Yu
3
Grewal, Dhruv
2
Gustafsson, Anders
2
McColl-Kennedy, Janet R.
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Sethuraman, Raj
2
Wetzels, Martin
2
Aydınoğlu, Nilüfer Z.
1
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1
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Blut, Markus
1
Bodur, H. Onur
1
Bolton, Lisa E.
1
Bolton, Ruth N.
1
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1
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Journal of Business Ethics
Journal of retailing
Journal of business research : JBR
492
Journal of retailing and consumer services
467
The journal of product & brand management
287
The journal of brand management : an international journal
266
International journal of hospitality management
254
The journal of services marketing
120
Psychology & marketing
114
Asia Pacific journal of marketing and logistics
113
International journal of contemporary hospitality management
102
European journal of marketing : EJM
99
Journal of hospitality marketing & management
98
Cogent business & management
87
Journal of travel and tourism marketing
87
The service industries journal
79
Journal of marketing communications
78
Marketing intelligence & planning
77
Services marketing quarterly
71
Journal of the Academy of Marketing Science
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of strategic marketing
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of international consumer marketing
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of promotion management : innovations in planning and applied research
57
Marketing letters : a journal of research in marketing
57
International journal of consumer studies
56
Journal of marketing management : MM
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing
54
Journal of global marketing
52
International journal of retail & distribution management
50
SpringerLink / Bücher
50
Journal of fashion marketing and management
49
Journal of promotion management : JPM
49
Tourism management : research, policies, practice
49
International marketing review
48
The journal of consumer marketing
48
Journal of Islamic marketing
47
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ECONIS (ZBW)
52
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
3
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
4
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
5
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
6
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
7
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
8
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
9
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
10
Retail price discount depth and perceived quality uncertainty
Zheng, Dan
;
Chen, Yuxin
;
Zhang, Zhe
;
Che, Hai
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 542-557
Persistent link: https://www.econbiz.de/10013426750
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