Stokburger-Sauer, Nicola E.; Teichmann, Karin - In: Journal of Business Research 66 (2013) 7, pp. 889-896
Despite the fact that the functional value of luxury brands is usually not significantly higher than those of non-luxury … brands, luxury brands can achieve significant price premiums in the market over non-luxury brands. Additionally, in a … majority of markets and product categories, the price for female luxury brands is significantly higher compared to their male …