Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Year of publication: |
2012
|
---|---|
Authors: | Yoo, Boonghee ; Lee, Seung-Hee |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 10, p. 1507-1515
|
Publisher: |
Elsevier |
Subject: | Fashion marketing | Genuine luxury brands | Counterfeit luxury brands | Counterfeiting | Fashion | Purchase intention | Asymmetrical effect | Income | Brand name | Price | South Korea |
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