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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Advertising
187
Werbung
186
Consumer behaviour
50
Konsumentenverhalten
50
Advertising effects
39
Werbewirkung
39
Internet marketing
24
Online-Marketing
24
Brand management
13
Markenführung
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Artificial intelligence
11
Brand
11
Künstliche Intelligenz
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7
Fachzeitschrift
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Influencer
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Journal
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Computational advertising
6
Viral marketing
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Virales Marketing
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187
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Eisend, Martin
8
Huh, Jisu
7
Rodgers, Shelly
5
Campbell, Colin L.
4
Hudders, Liselot
4
Segijn, Claire M.
4
Septianto, Felix
4
Hayes, Jameson L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Lou, Chen
3
Malthouse, Edward C.
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Berlo, Zeph M. C. van
2
Cauberghe, Veroline
2
Chang, Chingching
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Kees, Jeremy
2
King, Karen Whitehill
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Matthes, Jörg
2
Nelson, Michelle R.
2
Pelsmacker, Patrick de
2
Puzakova, Marina
2
Romero, Marisabel
2
Rozendaal, Esther
2
Ruyter, Ko de
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Journal of advertising
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of advertising research
204
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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ECONIS (ZBW)
187
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1
Inclusive advertising for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
2
Ethnic minorities in advertising
Rößner, Anna
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
Saved in:
3
Asking questions of ai advertising : a maieutic approach
Coffin, Jack
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
Saved in:
4
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
5
The future of dataveillance in advertising theory and practice
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 574-591
Persistent link: https://www.econbiz.de/10013417532
Saved in:
6
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
7
An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Lee, Mi Hyun
;
Kim, Su Jung
;
Yoon, Sang-Hyeak
;
Park, Sungho
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 76-84
Persistent link: https://www.econbiz.de/10013362252
Saved in:
8
Don't lose your product in story translation : how product-story link in narrative advertisements increases persuasion
Glaser, Matthias
;
Reisinger, Heribert
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10013362268
Saved in:
9
Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice
;
Stubenvoll, Marlis
;
Hirsch, Melanie
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
Saved in:
10
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
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