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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Subject
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Consumer behaviour
264
Konsumentenverhalten
264
Advertising
219
Werbung
214
Internet marketing
188
Online-Marketing
188
Social Web
104
Social web
104
Advertising effects
102
Werbewirkung
102
Online retailing
78
Online-Handel
78
Brand management
70
Markenführung
70
Beziehungsmarketing
60
Relationship marketing
60
Brand image
50
Markenimage
50
Viral marketing
49
Virales Marketing
49
E-commerce
44
Electronic Commerce
44
Einzelhandel
42
Retail trade
42
Brand
39
Markenartikel
38
Social media
33
Customer satisfaction
28
Kundenzufriedenheit
28
Emotion
24
Website
23
Confidence
20
Vertrauen
20
Luxury goods
17
Luxusgüter
17
Distribution channel
16
Vertriebsweg
16
Mobile communications
15
Mobilkommunikation
15
Celebrity endorsement
14
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407
Free
17
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Article
468
Book / Working Paper
2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
470
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Sammelwerk
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English
470
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Septianto, Felix
14
Eisend, Martin
8
Huh, Jisu
7
Thaichon, Park
7
Rodgers, Shelly
6
Segijn, Claire M.
5
Yan, Ruiliang
5
Dwivedi, Yogesh Kumar
4
Hudders, Liselot
4
Koslow, Scott
4
Liu-Thompkins, Yuping
4
Lou, Chen
4
Rana, Nripendra P.
4
Souiden, Nizar
4
Stafford, Marla Royne
4
Campbell, Colin L.
3
Gázquez-Abad, Juan Carlos
3
Kim, Su Jung
3
Ladhari, Riadh
3
Lee, Wei-Na
3
Malthouse, Edward C.
3
Martínez-López, Francisco J.
3
Northey, Gavin
3
Park, Jungkun
3
Pei, Zhi
3
Qi, Zhou
3
Quach, Sara
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Sasser, Sheila L.
3
Seo, Yuri
3
Srivastava, Jaideep
3
Taylor, Charles Raymond
3
Tran, Trang P.
3
Van Esch, Patrick
3
Viglia, Giampaolo
3
Wästlund, Erik
3
Yoon, Sukki
3
Abbasi, Amir Zaib
2
Akram, Umair
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of advertising
Journal of retailing and consumer services
Journal of business research : JBR
660
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
470
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51
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470
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51
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
52
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
53
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
54
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
55
An integrative framework of cooperative
advertising
with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
56
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
57
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
58
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
59
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
60
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
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