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~isPartOf:"Journal of advertising"
~person:"Pelsmacker, Patrick de"
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Pelsmacker, Patrick de
Eisend, Martin
8
Huh, Jisu
7
Rodgers, Shelly
5
Segijn, Claire M.
4
Septianto, Felix
4
Campbell, Colin L.
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Journal of advertising
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
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How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
2
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
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