How and when personalized advertising leads to brand attitude, click, and WOM intention
Freya De Keyzer, Nathalie Dens and Patrick De Pelsmacker
| Year of publication: |
2022
|
|---|---|
| Authors: | De Keyzer, Freya ; Dens, Nathalie ; Pelsmacker, Patrick de |
| Subject: | Werbung | Advertising | Personalisierung | Personalization | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1888339 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362241