The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Jameson L. Hayes & Nancy H. Brinson & Gregory J. Bott & Claire M. Moeller
| Year of publication: |
2021
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|---|---|
| Authors: | Hayes, Jameson L. ; Brinson, Nancy H. ; Bott, Gregory J. ; Moeller, Claire M. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 55.2021, p. 16-30
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| Subject: | Consumer–brand relationships | Facebook | Personalization privacy paradox | Personalized advertising | Privacy calculus | Twitter | Social Web | Social web | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Personalisierung | Personalization | Direktmarketing | Direct marketing | Markenimage | Brand image | Werbung | Advertising | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2021.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041306