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~isPartOf:"Journal of advertising"
~subject:"Brand management"
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Brand management
Advertising
157
Werbung
157
Consumer behaviour
35
Konsumentenverhalten
35
Advertising effects
16
Werbewirkung
16
Artificial intelligence
11
Künstliche Intelligenz
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Andreini, Daniela
1
Bai, Billy
1
Busser, James A.
1
Cha, Meeyoung
1
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1
Coskuner-Balli, Gokcen
1
Dodoo, Naa Amponsah
1
Ertimur, Burçak
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Ha, Yui
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He, Yi
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Hu, Miao
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Jiang, Mengtian
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Joo, Jungseock
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1
Mafael, Alexander
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Maheswarappa, Satish Sasalu
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Mangiò, Federico
1
Mo, Zichuan
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Park, Kunwoo
1
Paul, Justin
1
Pedeliento, Giuseppe
1
Raithel, Sascha
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Seo, Yuri
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Septianto, Felix
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Journal of advertising
Journal of business research : JBR
32
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
Psychology & marketing
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
International journal of consumer studies
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing theory and practice : JMTP
3
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ECONIS (ZBW)
11
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1
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
2
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
3
Branding co-creation with consumer-generated advertising : effect on creators and observers
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
Saved in:
4
Dynamic luxury advertising : using lifestyle versus functional advertisements in different purchase stages
Ma, Jingjing
;
Mo, Zichuan
;
Zhao, Yuanjie
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10014233723
Saved in:
5
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
6
Brands expressing compassion and care through advertising
Ertimur, Burçak
;
Coskuner-Balli, Gokcen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10012607892
Saved in:
7
Branding rhetoric in times of a global pandemic : a text-mining analysis
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 240-252
Persistent link: https://www.econbiz.de/10012607893
Saved in:
8
Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather
;
Kim, Eunjin
;
Sun, Yuan
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
Saved in:
9
Promoting mask-wearing in COVID-19 brand communications : effects of gain-loss frames, self- or other-interest appeals, and perceived risks
Jiang, Mengtian
;
Dodoo, Naa Amponsah
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 271-279
Persistent link: https://www.econbiz.de/10012607898
Saved in:
10
Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui
;
Park, Kunwoo
;
Kim, Su Jung
;
Joo, Jungseock
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
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