Measuring the role of uniqueness and consistency to develop effective advertising
Alexander Mafael, Sascha Raithel, Charles R. Taylor and David W. Stewart
| Year of publication: |
2021
|
|---|---|
| Authors: | Mafael, Alexander ; Raithel, Sascha ; Taylor, Charles Raymond ; Stewart, David W. |
| Subject: | Consistency | Werbung | Advertising | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1883488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650828