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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
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Search: subject:"Advertising effects"
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Advertising effects
496
Werbewirkung
496
Advertising
191
Werbung
191
USA
116
United States
116
Consumer behaviour
101
Konsumentenverhalten
101
Internet marketing
71
Online-Marketing
71
Fernsehwerbung
58
Television advertising
58
Psychology of advertising
46
Werbepsychologie
46
Target group
38
Zielgruppe
38
Brand image
36
Markenimage
36
Brand management
31
Markenführung
31
Emotion
30
Advertising planning
29
Werbeplanung
29
Computerspiel
24
Product Placement
24
Product placement
24
Video game
24
Social Web
23
Social web
23
Experiment
21
Marketing management
21
Marketingmanagement
21
Children
20
Kinder
20
Print advertising
18
Printwerbung
18
Green marketing
17
Öko-Marketing
17
Creativity
15
Kreativität
15
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140
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9
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496
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496
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1
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1
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English
496
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Chang, Chingching
10
Dahlén, Micael
9
Kennedy, Rachel
9
Eisend, Martin
8
Romaniuk, Jenni
8
Bellman, Steven
7
Pelsmacker, Patrick de
7
Sharp, Byron
7
Varan, Duane
7
Burton, Scot
6
Ford, John B.
6
Fulgoni, Gian M.
6
Rosengren, Sara
6
Kees, Jeremy
5
Muehling, Darrel D.
5
Reijmersdal, Eva A. van
5
Russell, Cristel Antonia
5
Stafford, Marla Royne
5
Berthon, Pierre R.
4
Cauberghe, Verolien
4
Huh, Jisu
4
Lipsman, Andrew
4
Pitt, Leyland F.
4
Puntoni, Stefano
4
Reid, Leonard N.
4
Taylor, Charles Raymond
4
Yoon, Hye Jin
4
Bakir, Aysen
3
Beal, Virginia
3
Bergkvist, Lars
3
Berry, Christopher
3
Carlson, Les
3
Cheong, Yunjae
3
Choi, Yung Kyun
3
Droulers, Olivier
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Hudders, Liselot
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
212
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
199
Journal of marketing communications
188
Psychology & marketing
121
Journal of promotion management : JPM
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Asia Pacific journal of marketing and logistics
33
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
Journal of advertising
26
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ECONIS (ZBW)
496
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1
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496
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1
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
4
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
5
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
6
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
7
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
8
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
9
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
10
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
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