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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Advertising effects
498
Werbewirkung
498
Advertising
372
Werbung
372
USA
191
United States
191
Consumer behaviour
184
Konsumentenverhalten
184
Internet marketing
140
Online-Marketing
140
Fernsehwerbung
101
Television advertising
101
Psychology of advertising
68
Werbepsychologie
68
Target group
60
Zielgruppe
60
Brand management
53
Markenführung
53
Advertising planning
48
Brand image
48
Markenimage
48
Werbeplanung
48
Social Web
45
Social web
45
Creativity
40
Kreativität
40
Marketing management
38
Marketingmanagement
38
Advertising industry
36
Werbewirtschaft
36
Emotion
34
Print advertising
32
Printwerbung
32
Children
29
Kinder
29
Viral marketing
29
Virales Marketing
29
Product Placement
28
Product placement
28
Brand
27
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853
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14
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Aufsatz in Zeitschrift
Textbook
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867
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14
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14
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5
Fallstudie
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English
867
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Dahlén, Micael
17
Ford, John B.
16
Koslow, Scott
14
Eisend, Martin
13
Fulgoni, Gian M.
13
Kennedy, Rachel
13
Bellman, Steven
12
Chang, Chingching
11
Rosengren, Sara
11
Sharp, Byron
11
Taylor, Charles Raymond
11
Varan, Duane
11
Campbell, Colin L.
9
Lipsman, Andrew
9
Romaniuk, Jenni
9
Stafford, Marla Royne
9
Reid, Leonard N.
8
Burton, Scot
7
Carlson, Les
7
Muehling, Darrel D.
7
Nelson, Michelle R.
7
Pelsmacker, Patrick de
7
West, Douglas C.
7
Beal, Virginia
6
Kees, Jeremy
6
Li, Hairong
6
Okazaki, Shintaro
6
Pitt, Leyland F.
6
Russell, Cristel Antonia
6
Yoon, Hye Jin
6
Cheong, Yunjae
5
Fulgoni, Gian
5
Huh, Jisu
5
Kilgour, Mark
5
Laczniak, Russell N.
5
Merchant, Altaf
5
Reijmersdal, Eva A. van
5
Sasser, Sheila L.
5
Stipp, Horst
5
Yoon, Sukki
5
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Journal of business research : JBR
655
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
867
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1
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social
advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
3
Can we turn ASMR experiences into
advertising
? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
Why casting older female models is good for
advertising
: the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
6
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
7
Who needs highly creative
advertising
? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
8
Disruptive versus nondisruptive
advertising
in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
9
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
10
How to use the power of
advertising
to enhance social good : introducing a special issue on prosocial
advertising
messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
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