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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior"
~person:"Mehlhose, Clara M."
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
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