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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of business research : JBR"
~person:"Yun, Jin Ho"
~subject:"Viral marketing"
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Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
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