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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Search: subject_exact:"Advertising effects"
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Marketingmanagement
Online-Marketing
Advertising effects
259
Werbewirkung
259
Advertising
104
Werbung
104
Consumer behaviour
63
Konsumentenverhalten
63
USA
52
United States
52
Psychology of advertising
31
Werbepsychologie
31
Computerspiel
24
Video game
24
Fernsehwerbung
21
Television advertising
21
Target group
19
Zielgruppe
19
Brand image
18
Experiment
18
Markenimage
18
Internet marketing
17
Children
15
Kinder
15
Product Placement
15
Product placement
15
Advertising planning
14
Emotion
14
Werbeplanung
14
Green marketing
13
Öko-Marketing
13
Creativity
12
Forschung
12
Kreativität
12
Research
12
Cognition
11
Kognition
11
Marketing management
11
Print advertising
11
Printwerbung
11
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Ponnet, Koen
2
Vanwesenbeeck, Ini
2
Walrave, Michel
2
Ahn, Sun Joo
1
Bailenson, Jeremy N.
1
Barron, Chris
1
Besharat, Ali
1
Burton, Scot
1
Chan, Kwong
1
Cornwell, T. Bettina
1
Cowley, Elizabeth
1
Diamond, William D.
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1
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1
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1
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1
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1
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1
Fon Sim Ong
1
Foos, Adrienne E.
1
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1
Hassan, Louise M.
1
Hesapci Karaca, Özlem
1
Johar, Gita Venkataramani
1
Keeling, Debbie
1
Keeling, Kathleen
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1
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1
Lo, Hui-Yi
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1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer behaviour : an international research review
Journal of marketing communications
71
International journal of advertising : the review of marketing communications
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of advertising research
66
Journal of business research : JBR
60
International journal of internet marketing and advertising : IJIMA
50
Journal of promotion management : innovations in planning and applied research
42
International journal of advertising : the quarterly review of marketing communications
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of promotion management : JPM
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
26
Journal of marketing research : JMR
25
Psychology & marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
European journal of marketing : EJM
17
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of marketing
15
Journal of marketing research
15
Journal of current issues and research in advertising
14
Quantitative marketing and economics : QME
13
SpringerLink / Bücher
13
Electronic commerce research
11
Journal of internet commerce
11
Journal of the Academy of Marketing Science
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Journal of retailing
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
Marketing science
10
The journal of product & brand management
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of global marketing
9
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ECONIS (ZBW)
28
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1
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
2
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
3
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
4
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
5
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
6
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
7
Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem
;
Merdin, Ezgi
;
Gorgulu, Vehbi
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
Saved in:
8
Mistaken inferences from advertising conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
9
Integrated marketing communication capability and brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010503339
Saved in:
10
Do you recognize its brand? : the effectiveness of online in-stream video advertisements
Li, Hao
;
Lo, Hui-Yi
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011313251
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