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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer research : JCR ; an interdisciplinary journal
Industrial marketing management : the international journal for industrial and high-tech firms
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How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
3
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Beverland, Michael
;
Lindgreen, Adam
;
Vink, Michiel
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10008124734
Saved in:
4
Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
Beverland, Michael
;
Farrelly, Francis
;
Woodhatch, Zeb
- In:
Journal of advertising : official publication of the …
36
(
2007
)
4
,
pp. 49-60
Persistent link: https://www.econbiz.de/10008125001
Saved in:
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