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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Applied economics
24
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
24
Ifo-Schnelldienst
21
NBER Working Paper
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Food policy : economics planning and politics of food and agriculture
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Health economics
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Consumer goods Europe
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Agrarexportfoerderung.de
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American journal of agricultural economics
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Agricultural and resource economics review : ARER
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Agricultural economics : the journal of the International Association of Agricultural Economists
7
World Bank E-Library Archive
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Contemporary economic policy : a journal of Western Economic Association International
6
Journal of business research : JBR
6
Ontleding van genoteerde maatskappye / Boubedryf en konstruksie, suiker, chemikalee drank en hotelle
6
Ontleding van genoteerde maatskappye / Boubedryf, suiker, chemikalee, drank en hotelle
6
Young consumers : insight and ideas for responsible marketers
6
Discussion paper series / IZA
5
Journal of public economics
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Policy research working paper : WPS
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Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
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Wirtschaft und Statistik : WISTA
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Working paper series / Emory University, Department of Economics
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Working papers : working paper
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Cogent business & management
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Discussion paper / Centre for Economic Policy Research
4
Discussion papers / CEPR
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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GlobalFood discussion papers
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Health taxes : policy and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Southern economic journal
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Studies / Evolution of concentration and competition series
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Trade promotion series
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Advances in applied microeconomics : a research annual
3
Agriculture in crisis : people, commodities and natural resources in Indonesia 1996 - 2001
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ECONIS (ZBW)
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1
Demographics, alcoholic beverage purchase patterns, and attitudes driving hard cider expenditures
Yenerall, Jackie
;
Jensen, Kimberly L.
;
Hughes, David W.
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 228-241
Persistent link: https://www.econbiz.de/10013352831
Saved in:
2
From fatigue fighter to heartburn healer : the evolving marketing of a functional beverage in Sweden
O'Hagan, Lauren Alex
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10013550341
Saved in:
3
The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
4
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh
;
Ladeira, Rodrigo
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
Saved in:
5
Next time it might not be here : exploring motivations to purchase limited edition food and beverage products
Köse, Şirin Gizem
;
Özer Çizer, Ece
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012440341
Saved in:
6
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
7
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
Saved in:
8
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
9
Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
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