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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of international consumer marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Advertising effects
267
Werbewirkung
267
Advertising
197
Werbung
196
Consumer behaviour
133
Konsumentenverhalten
133
USA
92
United States
92
Internet marketing
55
Online-Marketing
55
Psychology of advertising
50
Werbepsychologie
50
Brand image
42
Markenimage
42
Target group
36
Zielgruppe
36
International marketing
34
Internationales Marketing
34
Brand management
32
Markenführung
32
Fernsehwerbung
29
Television advertising
29
Social Web
25
Social web
25
China
24
Experiment
23
Computerspiel
22
Creativity
22
Kreativität
22
Print advertising
22
Printwerbung
22
Video game
22
Children
21
Kinder
21
Product Placement
21
Product placement
21
Advertising planning
20
Werbeplanung
20
Cultural identity
17
Empirical method
17
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Article
436
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10
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Aufsatz in Zeitschrift
Textbook
Article in journal
446
Collection of articles of several authors
11
Sammelwerk
11
Case study
1
Fallstudie
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English
446
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Eisend, Martin
12
Chang, Chingching
10
Dahlén, Micael
8
Burton, Scot
7
Muehling, Darrel D.
7
Nelson, Michelle R.
7
Kees, Jeremy
6
Rosengren, Sara
6
Taylor, Charles Raymond
6
Carlson, Les
5
Li, Hairong
5
Pelsmacker, Patrick de
5
Stafford, Marla Royne
5
Yoon, Hye Jin
5
Yoon, Sukki
5
Baek, Tae Hyun
4
Choi, Yung Kyun
4
Hudders, Liselot
4
Kareklas, Ioannis
4
Kim, Jooyoung
4
Koslow, Scott
4
Laczniak, Russell N.
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Puntoni, Stefano
4
Sasser, Sheila L.
4
Sheehan, Kim Bartel
4
Torres, Ivonne M.
4
Ashley, Christy
3
Bakir, Aysen
3
Bellman, Steven
3
Bergkvist, Lars
3
Berry, Christopher
3
Capella, Michael L.
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Cheong, Yunjae
3
De Gregorio, Federico
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of international consumer marketing
Journal of business research : JBR
655
Journal of advertising research
513
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
446
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
3
Mobile
advertising
to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
4
Eat to the beat : musical incongruity resolution in restaurant
advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
5
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
6
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
7
Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita
;
Kumar, Harish
;
Srivastava, Ritu
;
Gupta, Parul
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014515004
Saved in:
8
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
9
Attitudes toward
advertising
and
advertising
regulation among college students in Egypt
Bagnied, Mohsen
;
Speece, Mark
;
Hegazy, Ibrahim
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 493-511
Persistent link: https://www.econbiz.de/10012650578
Saved in:
10
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
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