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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing communications"
~subject:"Fernsehwerbung"
~subject:"Werbeplanung"
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Search: subject_exact:"Advertising media"
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Fernsehwerbung
Werbeplanung
Advertising media
13
Werbeträger
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6
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6
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5
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5
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Block, Martin P.
1
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1
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1
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Friberg, Lars
1
Morales, Andrea C.
1
Mulhern, Frank
1
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1
Nilsson, Erik
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
SpringerLink / Bücher
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Media-Perspektiven
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Organisation und praktische Anwendung
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A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Communication series
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Fashion marketing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Health marketing quarterly
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of the Operational Research Society : OR
1
Kulturmarketing
1
Management : journal of contemporary management issues
1
Management and innovation in the media industry
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Praxiswissen Werbung
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ECONIS (ZBW)
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1
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
4
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
5
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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