The role of accent standardness in message preference and recall
Andrea C. Morales, Maura L. Scott, and Eric A. Yorkston
| Year of publication: |
2012
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|---|---|
| Authors: | Morales, Andrea C. ; Scott, Maura L. ; Yorkston, Eric A. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 1, p. 33-45
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| Subject: | Fernsehwerbung | Television advertising | Werbeträger | Advertising media | Manipulation | Sprache | Language | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009536716