Contextual priming effects of television programs on commercials : the moderating effects of age
Steven Bellman (Audience Labs, Murdoch University, Murdoch, Australia), Jennifer A. Robinson (Audience Labs, Murdoch University, Murdoch, Australia; School of Media and Communication, RMIT University, Melbourne, Australia), Ryan Reid (The Disney Media & Advertising Lab, Austin, Texas, USA), Duane Varan (Audience Labs, Murdoch University, Murdoch, Australia; The Disney Media & Advertising Lab, Austin, Texas, USA)
| Year of publication: |
July-December 2015
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|---|---|
| Authors: | Bellman, Steven ; Robinson, Jennifer A. ; Reid, Ryan ; Varan, Duane |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 5, p. 566-583
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| Subject: | commercial advertising | experimental method | priming effects | quantitative research | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Experiment | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2015.1055039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433561