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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing research"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Consumer behaviour"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research
Working paper / National Bureau of Economic Research, Inc.
Young consumers : insight and ideas for responsible marketers
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of marketing communications
5
Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
2
Down a rabbit hole : how prior media consumption shapes subsequent media consumption
Woolley, Kaitlin
;
Sharif, Marissa A.
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 453-471
Persistent link: https://www.econbiz.de/10013258046
Saved in:
3
A theory of bundling advertisements in media markets
Murphy, Kevin M.
;
Palacios-Huerta, Ignacio
-
2016
Persistent link: https://www.econbiz.de/10011609284
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