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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
~subject:"United Kingdom"
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Search: subject_exact:"Consumer research"
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Advertising effects
United Kingdom
Consumer behaviour
237
Konsumentenverhalten
237
Internet marketing
70
Online-Marketing
70
Werbewirkung
70
Social Web
64
Social web
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Advertising
49
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Online retailing
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Online-Handel
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Brand management
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Brand image
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Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Bright, Laura F.
2
Chang, Chingching
2
Kareklas, Ioannis
2
Lepkowska-White, Elzbieta
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Yoon, Hye Jin
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
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1
Ashley, Christy
1
Bailenson, Jeremy N.
1
Balsubramanian, Siva K.
1
Bettman, James R.
1
Bickart, Barbara A.
1
Boateng, Henry
1
Boerman, Sophie C.
1
Boostrom, Robert
1
Brandt, Alan
1
Brettel, Malte
1
Burton, Scot
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Ceylan, Aylin
1
Choi, Yung Kyun
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De Jans, Steffi
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Dens, Nathalie
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Driel, Irene I. van
1
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1
Escalas, Jennifer Edson
1
Feng, Zhuzhu
1
Fennis, Bob Michaël
1
Fernando, Angeline Gautami
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
145
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
Journal of retailing and consumer services
91
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
69
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising research
53
International journal of consumer studies
52
European journal of marketing : EJM
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Journal of marketing management : MM
36
Journal of consumer behaviour : an international research review
35
The journal of product & brand management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
The journal of consumer marketing
31
International journal of hospitality management
30
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of brand management : an international journal
27
Health marketing quarterly
26
Marketing intelligence & planning
26
Journal of international consumer marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
22
Journal of marketing
22
Marketing : ZFP ; journal of research and management
22
NBER working paper series
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
20
Journal of global marketing
19
Journal of customer behaviour
18
Journal of consumer marketing
17
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ECONIS (ZBW)
70
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
4
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
5
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
6
More is not necessarily better : an inverted U-shaped relationship between positively framed attributes and advertising effectiveness
Niu, Yongge
;
Feng, Zhuzhu
;
Niu, Yixuan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 453-469
Persistent link: https://www.econbiz.de/10014313481
Saved in:
7
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
8
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
9
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
10
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
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