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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Werbewirkung"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of sport management : the official journal of the North American Society of Sport Management
Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
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Young consumers : insight and ideas for responsible marketers
3
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Psychology & marketing
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Acta Universitatis Oeconomicae Helsingiensis / A
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Breaking new ground in theory and practice
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Der Markt : international journal of marketing
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Economic development : journal of the Institute of Economics, Skopje
1
Electronic commerce & digital markets : ecm
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft / Interaktives Marketing
1
Integrated brand marketing and measuring returns
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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JMM : the international journal on media management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising
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Journal of business research : JBR
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Don't distract me when I'm media multitasking : toward a theory for raising advertising recall and recognition
Angell, Robert J.
;
Gorton, Matthew
;
Sauer, Johannes
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011486882
Saved in:
2
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
3
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
4
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
5
Seeing the big picture : multitasking and perceptual processing influences on ad recognition
Duff, Brittany R.-L.
;
Sar, Sela
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011313277
Saved in:
6
Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
Saved in:
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